Web Design Peterborough
Any business, large or small, can benefit from an internet presence, whether it is a basic website detailing address and opening hours, or a full ecommerce website featuring products and services available to purchase online. The Technology Partnership are web designers based in Peterborough and we have over 10 years experience in designing and developing websites, from basic information websites, to ecommerce websites to fully bookable travel websites. Whether you are planning a new website or redesigning an existing website, we can help.
A website is an important investment and we are very thorough in ensuring that your website meets your specific needs, a qualified Prince 2 Practitioner will oversee your project from beginning to end. In today’s competitive marketplace, it is more important than ever to plan a well-optimised website, a website may look beautifully designed, but if it is not SEO friendly then it won’t be found on Google unless you invest heavily in PPC marketing.
What is SEO?
SEO is an abbreviation for Search Engine Optimisation. SEO is a technique used to help search engines such as Google find and rank your site above others in response to a search query. We design websites with SEO in mind, automatically giving our customers a competitive advantage and we also offer ongoing SEO services in Peterborough.
What is PPC?
PPC is an abbreviation for Pay-per-click marketing, this is the process of gaining traffic to your website by purchasing ads on search engines such as Google. If not managed correctly PPC can be very expensive, hence why choosing a website designer who understands the principles of SEO will save you money in the long-term.
Planning your Website
Depending on your budget and the size of the website you require, different degrees of planning are required. Planning can involve: -
Step 1 – Research
- We discuss with you what your requirements and aims for the site are
- We discuss your business as a whole, ensuring you don’t overlook any opportunities to market your products and/or services
- We research what your competitors are doing to promote their businesses, both online and offline
- We research which keywords to target, e.g. website design peterborough, plumbers in fletton, etc.
- We discuss how you can add value to your site and enhance consumer experience
Step 2 – Planning
- We assist you in deciding on Critical Features and any additional Functionality
- We plan your Information Architecture, i.e. how your information and data will be structured
- We plan the file naming structure to boost your SEO potential
- We plan the technical requirements of your website
Step 3 – Visualise
- This step involves producing a wireframe and defining the scope of your website, we translate ideas into visual imagery
Step 4 – Website Design & Development
After the wireframe is produced and signed off, we then work on design proposals for your new website.
Design Essentials
- Attractive designs
- SEO-friendly build
- Intuitive user interface & easy navigation
- Strong calls-to-action
Development
- Your website is built as per the agreed specification
- 3rd party systems/products are integrated
- Staff training is undertaken if required
- You receive ongoing hosting and technical support of your website on our servers
Whatever your design needs, whether you want a brand new website or just to improve your existing one, contact us to see how we can help.