SEO Peterborough
Trying to get your business found online can be challenging, especially if you are operating in a highly competitive marketplace. The best long term strategy for getting a website found on search engines such as Google, is to invest in SEO services. The Technology Partnership are based in Peterborough and we have over 10 years experience in internet marketing.
What is SEO?
SEO is an abbreviation for Search Engine Optimisation. This technique is used to help search engines such as Google find and rank your website above others, in response to a search query, e.g. seo peterborough, chinese restaurant peterborough. We design websites with search engine optimisation in mind from the beginning, automatically giving our customers a competitive advantage, and we also offer ongoing SEO services.
Our SEO Services
Benefit from our search engine optimisation expertise and find out how your website can be improved. There are many different factors to take into account when optimising a website and SEO is a long term investment. When working with clients, these are some of the areas that we look at: -
Website architecture review
Often there are hidden issues with a website which can lead to it being silently penalised by Google and it is very important for website owners to clean up these problems. Without even realising it, you may have duplicate content, duplicate metadata, broken links, and other issues which can be quite difficult to identify.
With our Website Architecture Review Service you will receive feedback on where these problems are and how to resolve them.
Content Optimisation
When writing content optimised for SEO you have to get the balance right, the writing style needs to capture the reader’s interest, while at the same time be SEO friendly. The content also needs to be relevant, there is no point getting visitors to a page only for them to bounce right off again. Using relevant keywords to get the right customer to view the right product or service will give you the best return on investment. We can optimise your content so that you get more visitors to your site while keeping in mind the end goal, e.g. to gain a customer.
Link building
Link building should be as natural a process as possible. Google guages the importance of your website by who links to it and a sudden increase in backlinks followed by a lull, can be a good flag to Google that there is some manipulation going on. We endeavour to secure quality backlinks from relevant websites at a natural pace so that customers receive the full benefit of these links and not find their site penalised.
Keyword Research
The way you market your product is not always the same way your prospective customers are searching for it, and keyword research can throw up some very interesting facts about how your customers are searching for your products and/or services. Through keyword research and analysis, we will give you real insight into the keywords you should be targeting and also detail how much competition there is for different phrases.
What you need to know
Google are giving preference to better quality websites in their results and weeding out websites that they consider to be poor quality or offering a poor user experience. This was officially known as the Google Panda update.
The following are all signs of a good quality website: -
- Good website architecture/navigation
- Reasonable page load speeds
- Good user experience (lower bounce rates)
- Well written, unique and relevant copy
With our SEO Consultancy services we can help you understand any potential issues with your website and advise you how to fix them.
About our Methods
We employ only “white hat” seo techniques ensuring that your presence on Google is not put at risk. “Black hat” seo techniques are a problem in this industry and while some services may appear good value, this won’t be the case if Google downgrades your website due to bad practice. Black hat techniques used by some self-proclaimed SEO experts are now being penalised heavily.
Please note: SEO is not an exact science and the client’s own interpretation or implementation of our advice will have a bearing on results achieved.